866-266-7496 imex@psu.edu



Get Inspired

The technologies collected in the IMEX Lab evidence an innate human desire to tell each other rich, meaningful stories in ways that captivate an audience. Discover how leaders in the fields of 3D model-making, VR-aided design, 360º filmmaking, AR placemaking and more are pushing the envelope in their disciplines – and imagine how their stories can inform the ones you tell through your teaching.

All Pioneering People + Projects

Audi AR Heads Up Display

Audi, famous for its stylish, tech-forward German vehicles for decades, continues to push the boundaries of in-car technologies with its new Q4 e-tron. “e-tron” is Audi-speak for “electric” making the small cross-over a future-facing EV option.

Charlotte Museums

Charlotte, North Carolina’s metropolitan museums have used augmented reality to enhance visitor engagement and education by layering docent-led video tours of specific works onto the in-person experience.

Al Jazeera Contrast

Launched in 2017, Contrast is a bold experiment in storytelling that brings Al Jazeera’s signature focus on the lives of those in underreported global locales to the burgeoning world of immersive media.

University of Kent

Reuters reports on groundbreaking research conducted in the UK between the University of Kent and St Andrew’s Healthcare in which eight patients living with dementia were presented with a series of virtual reality experiences meant to recall fond memories from their own lives.

Marketplace Literacy Project

Founded by Dr Madhu Viswanathan, the Market Place Literacy Project “aims to engender knowledge and skills, self-confidence and awareness of rights” in its participants. These principles are being taught through 360º video content, putting global students in the shoes of Tanzanians.

Smithsonian X 3D

The Smithsonian’s X 3D digitization program has been transforming this venerable institution’s extensive collections and on-going scientific projects into a globally accessible library of wildly accurate, online 3D models.

Dinaledi Chamber

China Plus profiles the collaboration between the University of Witwatersrand and Perot Museum of Nature and Science that led to their Dinaledi Chamber VR app. The free download allows users to embark on a journey to spend time with some of humanity’s most recently discovered ancestors, Homo naledi.

PwC VR for Learning

PwC (PricewaterhouseCoopers) aimed to prove the efficacy of virtual reality-based learning by comparing a traditional classroom training on inclusive leadership (and its existing eLearning counterpart) with a bespoke VR experience based around the same lessons.


Australian Broadcasting Company (ABC)’s Science program, Catalyst visits a fitness center where VR headsets and joysticks are every bit as impactful as the free weights and treadmills.

Dutch National Police

The national police force in The Netherlands has been making use of 3D scanners of various types to document crime scenes.

ROCK Jobsite App

REEKON tools invites us into their development lab to preview the ROCK jobsite app running on Apple Vision Pro. The app enables the wearer to link measurements to a floating info panel that can be pinned anywhere within the jobsite.

Backup Ukraine

CNN Style takes a quick look at a brand new effort to enlist the public’s help in preserving cultural heritage as it is being quickly destroyed by conflict in Ukraine.

Embodied Labs Alzheimer Training

Starting from a very low-tech mockup made from tape and safety glasses, Embodied Labs has created their Alzheimers training resource to teach caregivers of both professional and family varieties about the day to day experience of living with the disorder.

Isetan Virtual Flagship

Top shelf Japanese department store Isetan has moved its flagship store in Shinjuku entirely into virtual reality with a new smartphone app. As a response to COVID-19, the century-old retailer followed prevailing online shopping trends but leveraged a custom VR app to recreate the high-touch buying experience that its customers have come to expect.

PlannAR Community Design Tool

As a thesis project, Product Designer Jessy Escobedo developed PlannAR, a mobile platform for participatory urban planning. PlannAR offers communities the chance to interface directly with urban planners, city officials, developers and other stakeholders in a much more open and entertaining feedback process.

Ready to Get Started?

If you’re all set to deploy a an immersive experience in your classroom
– or just want to talk with a consultant – please get in touch.

Banner image of 360º filming by Olaf Teuerle, found via the Free Media Library