What is the Immersive Experiences Lab?
The Immersive Experiences (IMEX) Lab offers both a space designed specifically for 360° video creation and viewing as well as a staff of content-creation experts to help guide exploration of the technology.
What is 360° video?
360° video is recorded in all directions at once, allowing viewers to have a more immersive viewing experience. Our specific focus is on instructing the creation of 360° video and making meaningful production decisions to create fully immersive learning experiences.
How does 360° video engage viewers?
This style of video is unique because it allows viewers to experience locations to which they wouldn’t normally have access. 360° video enables empathic storytelling between the storyteller and the audience viewing the video.
Staff + Location
IMEX Lab in 109 Ag Sci & Industries building, employs full-time and part-time staff who are highly trained on the tools and techniques needed to maximize the exploration and creation of 360º and VR content.
IMEX Lab offers the latest in hardware and software for consuming and producing 360º + VR content, all free of charge. The lab operates under the Media Commons service model with a dedicated consultant and appointment-based reservation system. Students can reserve space using our appointment request form. Instructors can schedule workshops using the workshop request form.