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The Blippar app showcases the power of our technology. It uses computer vision to recognise the world around you, from famous faces, flowers, cars, landmarks, product packaging, and more. Then overlays relevant augmented reality content onto the world in front of you. This content is creating by us, our partners and the users of our AR creation tools — Blippbuilder and Blippbuilder Script.

What Works Well

This app lets users view not just professionally made content, but also to explore personally created materials and other educational experiences.


  • Business
  • Communications
  • Education


3d modeling, advertising, classroom, demonstration, educational media, informal learning, object, marketing, presentation





Level of Integration

Guidance Level 4
What does this mean?

The Level of Integration indicates how much the developer has connected the AR app with the real world environment.

For instance, a Level 1 AR app would bring a pre-created object or projection into the viewer’s space. A Level 2 AR app might incorporate a connection between object and physical surroundings, such as anchoring to a particular plane or surface. A Level 3 AR app would rely on several connections to the surroundings, including functional awareness of conditions in the space. A Level 4 AR app would employ increased awareness of conditions and real-time mapping of content onto the physical environment. And a Level 5 AR app would employ all of the above and allow for sophisticated real-time integration of real world and generated content.


iOS App

Android App