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​Alexander McQueen Autumn/Winter 2020

Description

“The collection is a love letter to women and to families, colleagues and friends. We went to Wales and were inspired by the warmth of its artistic and poetic heritage, by its folklore and the soul of its craft. The woman is courageous, grounded, bold: heroic. There is a sense of protection in the clothes, of safety and comfort, evoked through quilting and blankets. The hearts are a symbol of togetherness, of being there for others.” – Sarah Burton Creative Director

What Works Well

This video takes the viewer into a show during Paris fashion week specifically designed to leverage a 360º vantage for those streaming online.

Discipline

  • Arts (Visual & Performing)
  • Business

Keywords

 carreau du temple, fashion week, industry, merchandising, paris, press, runway

Source

Alexander McQueen

Level of Guidance

What does this mean?

The Level of Guidance indicates how much the creator has imbued the video with a sense of at what the viewer should be looking.

For instance, a Level 1 video would mean that the camera has been left in place while life happens around it, allowing you, as the viewer, to simply observe. A Level 2 video might incorporate subtle visual, textual or audible hints or simple transitions. A Level 3 video would rely on a handful of hints and transition. A Level 4 video would employ multiple hints and dialogue. And a Level 5 video would rely on all of the above as well as a narrative arc that pushes the viewer forward.

Another way of looking at this would be how much production went into the video if you are considering making one of your own like it.

Location

Watch in Class

Alexander McQueen QR code